...Md Moynul Hasan; Yu Chang; Abul Kalam; Fazlul K. Rabbanee Purpose Drawing on service-dominant logic of value co-creation literature, this research delves into the effects of the source credibility of social media physician influencers (SMPIs) on patients’ participation in value co-creation (PVCC...

.... A framework is derived and developed from service-dominant logic (SDL) and supported by consumer culture theory (CCT). It also offers a specific strategy that is required for the growth and sustainability of the organic-products entrepreneurship. Design/methodology/approach Applied thematic analysis...

...David H. Wong Purpose The purpose of this paper is to draw attention to the implications of an e‐learning strategy – a strategy that is increasingly employed with greater intensity by many higher education institutions, by re‐examining the value creation process from a service‐dominant logic...