...Shaowen Ni; Kenichi Ishii Purpose With the development of the economy, Chinese consumers increasingly seek and emphasise hedonic value over utility value when shopping. The purpose of this paper is to examine the relationship between shopping and consumers’ subjective well-being (SWB...

...T.C. Melewar; Sharifah Alwi; Jeannot Abdul Karim; Mukesh Kumar; Sofiah Abd Rahman Purpose The purpose of this paper is to verify the measurement scale of shopping values in the Malaysian context. Both hedonic as well as utilitarian shopping value measurement scales were tested...

...Chiu‐chi Angela Chang; Monika Kukar‐Kinney Purpose The purpose of this paper is to compare and contrast two types of shopping aids, that is, research‐supporting and solution‐oriented shopping aids, and examine their effectiveness, considering both consumer and situational factors. Design...

... that the “know” (price mavenism) will positively impact the “glow” (shopping hedonism) among the Chinese. Design/methodology/approach Data were collected through a survey in Shanghai, China. The conceptual model was tested using structural equation modeling. Findings This study found that prestige...

...Paromita Goswami; Mridula S. Mishra Purpose This article seeks to understand whether Indian consumers are likely to move from traditional kirana stores to large organized retailers while shopping for groceries. Design/methodology/approach Two hypotheses were proposed: H1: customer...

...Trang T.M. Nguyen; Tho D. Nguyen; Nigel J. Barrett Purpose This study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO). Design/methodology/approach A sample of 608 supermarket shoppers in Ho Chi Minh City, Vietnam...

...Fuan Li; J.A.F. Nicholls; Nan Zhou; Tomislav Mandokovic; Guijun Zhuang This paper compares the shopping behavior of Chilean consumers with those in China. Both Chinese and Chilean mall visits are driven, first and foremost, by purchase; however, consumers in Chile tend to be less single minded than...