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Keywords: Shopping experience memory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 594–612.
Published: 21 August 2024
.../methodology/approach This study used an online survey concerning the livestreaming activities of 250 experienced shoppers to measure the proposed model. Findings Streamer (product) attractiveness mediates the relationship between streamer (product) characteristics and shopping experience memory. Streamer...
Includes: Supplementary data
