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Keywords: Shopping satisfaction
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 922–943.
Published: 31 August 2021
... usefulness (PU) positively influence shopping satisfaction and CI. PU and innovativeness, positively affect shopping satisfaction and CI. The study also found support for the mediating effect of satisfaction between M-S-QUAL and PU with CI. Research limitations/implications This study contributes to TCT...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 347–369.
Published: 10 April 2017
... analysis. Findings The authors identified seven dimensions of e-fulfillment in the literature on pure e-tailing: e-business quality, product quality, pricing, availability, timeliness, condition and ease of return and explored its linkages with shopping satisfaction and repurchase intention...
