...Kim-Shyan Fam, Ernest Cyril de Run and Paurav Shukla; Lisa McNeill Purpose – The purpose of this paper is to address the globalisation/culture issue by comparing two Asian countries in which there has been limited prior research regarding their respective supermarket industries, namely, Singapore...

... their attitudes. Originality/value Few works have surveyed the dual influence of national and ethnic values on a specific ethnic subgroup in Asia. To the authors' knowledge, there no previous research has been conducted for Singapore. This paper demonstrates that it is important for the marketer to take...

...) the options they wanted (did not want) from the list of ten options for ABC condominium, which was described as a freehold condominium located in the most expensive area in Singapore, and whether or not they were allowed to change options after they made the selection. Then, they were asked to answer several...

... effectiveness of different message types across cultures. © Emerald Group Publishing Limited 2010 Consumer behaviour Advertisements United States of America Thailand Singapore Diseases Many goods are often marketed on the basis that they will provide consumers with protection against...

... Cross‐cultural studies Decision making Thailand Singapore H4. Compared to participants in the additive framing condition, those in the subtractive framing condition will perceive more value from their ultimate choice. This research employed a 2 (additive vs subtractive...

... relationship. The data were drawn from five US food service retail franchises, which are household brands across East Asia, operating in Singapore. Findings This study presents several interesting findings for the retail franchise industry. First, consistent with resource scarcity theory, international...

... effectiveness United States of America Thailand Singapore Purchasing Many products on the marketplace are, in effect, “preemptive products”, which are presented to consumers as means to avoid the occurrence of negative events. Many health‐related goods are marketed on the basis...

... to generate primary data for the examination of Singaporean spousal influence in family purchase decision‐making; data previously reported on US spousal families was used to compare with the primary data collected in Singapore. Findings Differences in marital values between Singaporean husbands and wives...

... low levels of ethnocentrism among respondents, and results indicate CET had no effect on brand preference or purchase intention. © MCB UP Limited 2002 Consumers Brand image Singapore Understanding the Younger Singaporean Consumers Views Understanding the Younger Singaporean Consumers...

...James Poon Teng Fatt Suggests that there are great opportunities for retailers in the mass rail transit (MRT) malls in Singapore due to their strategic location by bus and train station. States that maximum competitive advantage will be gained only if retailers understand consumer’s perception...

...Maria M. Ryan; Madeleine Ogilvie Reports the findings from a study examining how overseas students adapt to their new country of residence. Looks at the place attachment process of migrant students studying in Australia and Singapore. Focuses the analysis on adaptation to the physical and social...

...James Poon Teng Fatt Focuses on entrepreneurship in the fashion industry in Singapore, especially in the business of apparel fashion designing and retailing. Examines the factors that contribute to that success of this industry. Considers the support given to the fashion entrepreneur...

... significant differences in perceptions between the two samples. © MCB UP Limited 1995 Communication message source word‐of‐mouth Singapore experiments restaurant credibility intention user‐type tour Word-of-mouth Communication in Singapore:With Focus on Effects of Message-sidedness...