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Keywords: Smart factory
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Journal Articles
Understanding user resistance of smart factory adoption: a focus on small and medium-sized enterprises
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1782–1800.
Published: 30 January 2024
...Junsung Park; Joon Woo Yoo; Heejun Park Purpose The purpose of this paper is to examine the resistance behavior of smart factories in small and medium-sized enterprises (SMEs). Drawing upon dual factor perspective, this study examines how two types of quality and perceived usefulness impact user...
