..., relaxation, information-seeking and self-presentation) with social identity theory dimensions (cognitive, affective and evaluative), we provide a comprehensive understanding of the psychological dynamics underlying follower-ESMI relationships. Design/methodology/approach An online survey using a seven...

...Ting Cui; Shenlong Tang; Qaisar Iqbal Purpose Based on social identity theory and parasocial interaction theory, this paper investigates the psychological influence mechanism of social media green influencers (GIs) on users' green consumption intention (GCI). It also examines the effects of users...

... farmers. The theory of planned behavior (TPB; e.g. Sun and Wang, 2020 ; Wallace and Buil, 2023 ; Yanyan et al., 2023) has been used in conjunction with social identity theory (SIT) and stimuli–organism–response (SOR) theory (Li, 2024) to understand the cognitive factors governing consumers...

...-construal Consumer emotions Social identity theory In the past, the prevalent dining style was based on the collective family unit. However, nowadays, an increasing number of individuals opt to dine alone outside, especially in bustling cities (Klinenberg, 2013). In China, with the progress...

.... Originality/value This study applies the Psychological Ownership Theory, Social Identity Theory (SIT) and the Attribution Theory to explore the interplay between consumers' NI, PO , CA and ethnocentrism in the Indian context. The study asserts the distinction between these constructs by analyzing...