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Keywords: Social media brand community
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Journal Articles
The impact of corporate philanthropy on the evolution of social media brand community – based on the case of ERKE
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 533–548.
Published: 04 September 2023
... this gap, this study aims to provide a more in-depth and holistic investigation of corporate philanthropy by examining the evolution of social media brand communities caused by corporate philanthropy and the characteristics of consumer interactive behavior. Design/methodology/approach Web crawlers...
