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Keywords: Social platform
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1139–1158.
Published: 08 October 2020
... 18 03 2020 12 08 2020 22 09 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer engagement behavior Involvement Interactions Social platform Brand loyalty In recent times, social media platforms have become...
