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Keywords: Social signaling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1760–1776.
Published: 18 August 2025
..., thereby reducing the pressure for impression management and social signaling, while allowing for a greater focus on internal motives, such as personal satisfaction and self-expression (Lawry, 2022 ; Yang and Zhang, 2022). In other words, although the digital environment does not completely remove others...
