Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-3 of 3
Keywords: Social value
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 14 April 2026
...Meiling Yin; Mingyeong Jeon Purpose This study examines how different message appeals (self-benefit vs. other-benefit) and agent types (human vs. virtual) enhance perceived social value and donation intentions among socially excluded individuals. Design/methodology/approach Four behavioral...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2121–2135.
Published: 24 August 2023
... of the luxury goods market. Moreover, it relies on an international sample composed of consumers from several countries. 01 12 2022 21 03 2023 10 05 2023 08 07 2023 10 07 2023 H3. The social value of a luxury brand is positively related to brand affect. Pedro...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 1112–1134.
Published: 31 October 2018
...Nguyen Huu Khoi; Ho Huy Tuu; Svein Ottar Olsen Purpose The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding of consumers’ intention to adopt...
