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Keywords: Sport event
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 3080–3096.
Published: 28 March 2025
...Vaughan Reimers; Chih-Wei (Fred) Chao; Bryce Magnuson; Anthony Kuo; Lily Wang Purpose In spite of the reported importance of social legacies, research has yet to measure their individual impact on residents’ attitude towards hosting a sport event. This study sought to determine how a more...
Journal Articles
The relationship between sport involvement, perceived event prestige, and the intention to attend annual spectator events: Moderating effects of gender and past experience
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1405–1421.
Published: 18 July 2019
...Weisheng Chiu; Doyeon Won; Ho Keat Leng Purpose The purpose of this paper is to examine the relationship between sport involvement, perceived event prestige and attendance intention of annual sporting events. In addition, it examines the moderating effects of gender and past experience...
