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1-2 of 2
Keywords: Sporting goods
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 333–351.
Published: 09 April 2018
...Weisheng Chiu; Taejung Kim; Doyeon Won Purpose The purpose of this paper is to apply the model of goal-directed behavior (MGB) as a research framework to investigate consumers’ behavioral intention to purchase sporting goods online. Design/methodology/approach Mall intercept sampling was used...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2016) 28 (1): 23–36.
Published: 11 January 2016
...Weisheng Chiu; Ho Keat Leng Purpose – The purpose of this paper is to compare the purchase intention of counterfeit sporting goods between Singaporean and Taiwanese students using the Theory of Planned Behavior. Design/methodology/approach – A quantitative approach was taken, collecting...
