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Keywords: Stimulus-organism-response theory
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2345–2360.
Published: 27 February 2023
... countries. Specifically, by drawing on the stimulusorganismresponse theory, this study advances the literature in three ways (see also Table 1). First, to overcome the first key limitation, we focus on the two representative visual elements of a book cover, that is, color and picture/photo. Hence...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1565–1587.
Published: 11 December 2019
... Mobile shopping platform characteristics were grouped into five dimensions: information, entertainment, personalization, visuality and economic benefits, and integrated in a model built on the Stimulus-organism-response theory to evaluate the influence on arousal (excitement) and pleasure...

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