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1-6 of 6
Keywords: Stimulus-organism-response theory
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Journal Articles
How can short travel videos facilitate tourists’ decision-making about traveling to cultural heritage destinations? Evidence from the Wudang Mountain Complex
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1990–2006.
Published: 07 January 2025
... tourists’ destination decisions. Design/methodology/approach In this study, the Wudang Mountain Complex, a world cultural heritage site, was used as a case study, and stimulus-organism-response theory was applied to forecast the behavioral motives of prospective tourists. About 401 responses from those...
Journal Articles
Young consumers' online experiential consumption behavior of foreign contemporary music: generational and gender differences in the refined stimulus-organism-response theory
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 750–781.
Published: 28 August 2024
...-use rights only Online experiential consumption process Foreign contemporary music Stimulus-organism-response theory Sociodemographic differences Young consumers To contemporary musicians (including foreign musicians), entering the U.S. Billboard music chart means success, rapid fame...
Journal Articles
Understanding golf tourists' memorable tourism experiences emphasizing the double mediating effects and moderating effects: the case of East Asia
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 206–223.
Published: 14 July 2023
... 10 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Memorable tourism experiences Cognitive and affective responses Tourism motivation Tourist satisfaction Stimulus-organism-response theory Golf tourism As such, it can...
Journal Articles
Do you judge a book by its cover? Online book purchases between Japan and France
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2345–2360.
Published: 27 February 2023
... countries. Specifically, by drawing on the stimulus–organism–response theory, this study advances the literature in three ways (see also Table 1). First, to overcome the first key limitation, we focus on the two representative visual elements of a book cover, that is, color and picture/photo. Hence...
Journal Articles
Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2237–2268.
Published: 14 December 2021
... Publishing Limited Licensed re-use rights only OCBs perceived by customers Service quality perceived by customers Organizational outcomes Collectivistic aging populations Stimulus-organism-response theory OCBs are an essential factor in organizational performance (Organ, 2018 ; Podsakoff...
Journal Articles
Mobile shopping platform characteristics as consumer behavior determinants
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1565–1587.
Published: 11 December 2019
... Mobile shopping platform characteristics were grouped into five dimensions: information, entertainment, personalization, visuality and economic benefits, and integrated in a model built on the Stimulus-organism-response theory to evaluate the influence on arousal (excitement) and pleasure...
