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Keywords: Supportive consumer intentions
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Journal Articles
Humanitarian social-media messaging and consumer support for logistics services: evidence from China
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 29 May 2026
...Jiahui Xie; Xinyu Yao; Po-Lin Lai; Guanqiu Qi Purpose This study examines whether humanitarian social-media messaging by logistics service providers is associated with supportive consumer intentions in China through an emotion-response-support pathway. Design/methodology/approach Data were...
Includes: Supplementary data
