... investigated the relationships between message framing, negative emotions, and medication purchase intention. Study 2 tested the moderating role of medication belief in a moderated mediation model using a 2×2 between-subjects design, and Study 3 examined that of susceptibility to informational influence using...

.../approach Based on the conditional sampling method, three two-factor between-subjects experiments were conducted with effective sample sizes of 97, 303 and 312. Findings Subjective age can influence sustainable consumption both negatively through susceptibility to informational influence and positively...