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Keywords: Sustainable competitive advantage
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 573–593.
Published: 06 September 2024
... of value co-creation in social platforms to ensure companies’ sustainable competitive advantage and performance. The results of this study will help companies develop online marketing strategies using social platforms. Chang Suk Choi can be contacted at: moon@cybermoon.biz 03 01 2024 13 04...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 890–907.
Published: 07 June 2022
...Danzen Bondoc Olazo Purpose The purpose of the current research is to investigate the relationship between marketing capabilities and marketing innovation toward the sustainable competitive advantage of small and medium enterprises in the Philippines. The research study aims to improve the prior...
