...Qi An; Sangchul Park; Geumchul Um Purpose This study investigates the internal mechanisms of the relationship between power distance belief (PDB) and consumers' switching intention in order to guide marketers in developing effective marketing programs for retaining old customers and occupying...

...Yi Cui; Xinyu Yao; Dan Zhao; Jie Li Purpose This study investigates factors influencing consumers’ switching intentions from traditional e-commerce to short video e-commerce, emphasizing differences in information processing. Design/methodology/approach Guided by the Push-Pull-Mooring...

...David Perez-Castillo; Jorge Vera-Martinez Purpose This study assesses how “green behaviour” influences the switching intention towards remanufactured products in sustainable consumers by introducing the possibility of an innovation diffusion approach for promotion efforts. Design/methodology...