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Keywords: Switching intention
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Journal Articles
The influence of information processing on consumer switching intention from traditional to short video e-commerce: a structural equation modelling study
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 328–344.
Published: 26 May 2025
...Yi Cui; Xinyu Yao; Dan Zhao; Jie Li Purpose This study investigates factors influencing consumers’ switching intentions from traditional e-commerce to short video e-commerce, emphasizing differences in information processing. Design/methodology/approach Guided by the Push-Pull-Mooring...
Journal Articles
Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (8): 1776–1797.
Published: 26 January 2021
...David Perez-Castillo; Jorge Vera-Martinez Purpose This study assesses how “green behaviour” influences the switching intention towards remanufactured products in sustainable consumers by introducing the possibility of an innovation diffusion approach for promotion efforts. Design/methodology...
