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Keywords: Tea
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Journal Articles
The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1158–1177.
Published: 21 September 2021
...Tung-Sheng Wang; Austin Rong-Da Liang; Chia-Chun Ko; Jie-Heng Lin Purpose The objective of this study is to investigate the impact of geographical labeling (GL) and place of origin on consumers' perceived tea quality and purchase intention, as well as to analyze the moderating effects...
Journal Articles
A proposed method for the development of marketing mix of the tea drink market
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Asia Pacific Journal of Marketing and Logistics (1998) 10 (1): 3–21.
Published: 01 April 1998
...Couchen Wu; Shwu‐Ing Wu Explores ways of developing the marketing mix for the market in drinking tea, rejecting a number of existing marketing mix models. Adapts methods popular in product design and applies them to the marketing mix of the tea‐drinking market. Uses Suh’s principle of product...
