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Keywords: Technology acceptance model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2395–2411.
Published: 14 March 2023
...Rambabu Lavuri; Jaspreet Kaur; Park Thaichon Purpose This study examines intrinsic motivations and antecedents that affect millennial mobile impulsive shopping in markets with the technology acceptance model (TAM) during the COVID-19 pandemic. Design/methodology/approach The study has been...
