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Keywords: Technology adoption model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 922–943.
Published: 31 August 2021
... on combining theories to integrate the understanding of the factors that contribute to continuance intention of customers towards mobile shopping. This study integrated M-S-QUAL, the technology adoption model (TAM) and technology continuance theory (TCT) to test our proposed conceptual model of mobile shopping...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 37–54.
Published: 07 January 2019
... used alongside other technology adoption models, such as the TAM, to explain users’ adoption of IT (Dishaw and Strong, 1999). Klopping and McKinney (2004) used TTF to understand how and why people use e-commerce. Therefore, this study hypothesizes the following: H2a. Task...
