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1-4 of 4
Keywords: Technology readiness
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Journal Articles
Older adults’ adoption behavior of mobile health (mHealth) apps: integrating technology readiness with protection motivation theory
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3703–3720.
Published: 01 May 2025
...Weisheng Chiu; Doyeon Won; Jie Chen Purpose Drawing upon the protection motivation theory (PMT) and technology readiness (TR) framework, this study investigated the determinants of older adults’ adoption behavior of mobile health (mHealth) apps in the US. Design/methodology/approach Data were...
Journal Articles
Unveiling the path to brand engagement: unleashing the power of perceived advantage and technology adoption
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3206–3224.
Published: 24 March 2025
...Shu-Ning Zhang; Chih-Hsing Liu Purpose This study explores the relationship between perception of advantage, technology adoption propensity (TAP), technology readiness and brand engagement in the context of non-fungible token (NFT) adoption. Design/methodology/approach Through empirical...
Journal Articles
RETRACTED: Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1393–1408.
Published: 28 December 2023
... theory of acceptance and use of technology (UTAUT2) framework to accomplish this objective by integrating the critical dimension of technology readiness (TR). Design/methodology/approach Four hundred and fifty-three (453) inbound tourists were asked to share their feedbacks on their recent OTA...
Journal Articles
The role of technology readiness in individuals' intention to use health and fitness applications: a comparison between users and non-users
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (3): 807–825.
Published: 11 July 2020
...Weisheng Chiu; Heetae Cho Purpose The purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM), which combines technology readiness (TR), the technology acceptance model (TAM) and perceived...
