Keywords: Third-party platform
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 01 September 2026
...Qihuan Chu; Ziqiong Zhang; Dapeng Pan; Shida Ni; Zili Zhang Purpose This study explores whether and when e-commerce platforms should extend the sale of private label products to third-party platforms, and how this strategic decision interacts with manufacturers' sales mode choices. Design...
Includes: Supplementary data

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