... media. Perceived information value positively affects impulsive travel and mediates the relationship between information involvement and impulsive travel. Tie strength positively moderates the relationship between information involvement and perceived information value. Practical implications...

...Zhang Bolun; Zhou Yan; Jiang Minghui Purpose This study aimed to verify the impact of e-commerce live streaming interactivity on consumer engagement behavior. Specifically, the multiple dimensions of interactivity and tie strength together form a high-level consumer engagement behavior. Design...

... critical mass, played a critical role in influencing the continuance intention of WeChat users. Moreover, tie strength exerted a negative moderating effect on the relationship between trust and continuance intention. Specifically, tie strength and perceived critical mass had strong impacts...