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Keywords: UTAUT
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 962–979.
Published: 14 June 2022
... intentions (BI) of users towards robo-advisors. Design/methodology/approach A survey was used to gather data to determine how the unified theory of acceptance and use of technology (UTAUT) applies to robo-advisors. A total of 242 valid questionnaires were collected. Findings The results of our study...
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1667–1684.
Published: 12 January 2021
...Lobel Trong Thuy Tran; Phuong Thanh Nguyen Purpose Given the growing importance of blockchain technology (BT), the authors use the unified theory of acceptance and use of technology (UTAUT), which posits that BT adoption intention depends on the complementarity between UTAUT and blockchain...

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