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Keywords: UTAUT
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Journal Articles
Analysing consumer switching behaviour and financial antecedents to determine the intention to use central bank digital currency: evidence from the Indian economy
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 2048–2074.
Published: 03 December 2024
... the adoption intention. Design/methodology/approach The current study develops a model by integrating the unified theory of acceptance and use of technology (UTAUT) and the push–pull–mooring (PPM) theory of switching behaviour. It amends the same by including financial literacy, financial inclusion...
Journal Articles
Robo-advisor based on unified theory of acceptance and use of technology
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 962–979.
Published: 14 June 2022
... intentions (BI) of users towards robo-advisors. Design/methodology/approach A survey was used to gather data to determine how the unified theory of acceptance and use of technology (UTAUT) applies to robo-advisors. A total of 242 valid questionnaires were collected. Findings The results of our study...
Journal Articles
What attracts me or prevents me from mobile shopping? An adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 1031–1059.
Published: 30 September 2021
... of structural assurance, perceived risk, trust and various unified theory of acceptance and use of technology (UTAUT) model constructs on behavioral intention to engage in mobile shopping. Findings This research examines the significant effect of structural assurance, perceived risk, trust and various UTAUT...
Journal Articles
Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (9): 1903–1917.
Published: 02 February 2021
... and ECM framework provide the theoretical foundation for the present study. Venkatesh et al. (2003) developed the unified theory of acceptance and use of technology (UTAUT) as a comprehensive synthesis of prior technology acceptance research. Venkatesh et al. (2003) proposed four key...
Journal Articles
Co-creating blockchain adoption: theory, practice and impact on usage behavior
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1667–1684.
Published: 12 January 2021
...Lobel Trong Thuy Tran; Phuong Thanh Nguyen Purpose Given the growing importance of blockchain technology (BT), the authors use the unified theory of acceptance and use of technology (UTAUT), which posits that BT adoption intention depends on the complementarity between UTAUT and blockchain...
