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Keywords: User innovation
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Journal Articles
The impact of customer orientation on the quantity and quality of user-generated content: A multi-country case study of mobile applications
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 516–540.
Published: 28 February 2019
...Bosul Yoo; Sotaro Katsumata; Takeyasu Ichikohji Purpose The purpose of this paper is to examine the driving factors of user innovation behaviors using the case of smartphone applications to estimate the indirect and direct effects of consumers’ attitudes toward user-generated content (UGC...
