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Keywords: User-generated content
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2286–2307.
Published: 31 December 2024
...Puneett Bhatnagr Purpose This study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content on Douyin. Design/methodology/approach Using text-mining techniques, including topic modeling and sentiment analysis, 6,584 comments...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1248–1269.
Published: 01 December 2023
...Hao Zhang; Dewen Meng; Xiaolin Lv Purpose The purpose of this research is to explore the effect of goal type of user-generated content (UGC) on consumers' intention of within-domain and across-domain compensatory consumption in closed social media platforms, the mediating effect of self-threat...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 290–306.
Published: 03 March 2022
.... Design/methodology/approach A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer. Findings Positive...
Journal Articles

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