...Nguyen Hai Ngan Tran; Le Tu Linh Pham Purpose This study examines how distinct characteristics of user-generated content influence online purchase behaviour for smart devices in an emerging Asian digital economy, where young consumers utilise peer-generated information to evaluate both product...

...Puneett Bhatnagr Purpose This study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content on Douyin. Design/methodology/approach Using text-mining techniques, including topic modeling and sentiment analysis, 6,584 comments...

... content (FGC) and user-generated content (UGC) on brand trust, considering the moderating effects of social media influencer endorsement (SMIE) and self-image congruence (SIC) for luxury residential properties (LRPs). Design/methodology/approach Around 516 high-income homebuyers in Vietnam who shared...

...Hao Zhang; Dewen Meng; Xiaolin Lv Purpose The purpose of this research is to explore the effect of goal type of user-generated content (UGC) on consumers' intention of within-domain and across-domain compensatory consumption in closed social media platforms, the mediating effect of self-threat...

.... Design/methodology/approach A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer. Findings Positive...

...Bosul Yoo; Sotaro Katsumata; Takeyasu Ichikohji Purpose The purpose of this paper is to examine the driving factors of user innovation behaviors using the case of smartphone applications to estimate the indirect and direct effects of consumers’ attitudes toward user-generated content (UGC...