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Keywords: User-generated content
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Journal Articles
Consumer insights on cultural appropriation in fashion: a Douyin analysis
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2286–2307.
Published: 31 December 2024
...Puneett Bhatnagr Purpose This study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content on Douyin. Design/methodology/approach Using text-mining techniques, including topic modeling and sentiment analysis, 6,584 comments...
Journal Articles
An integrated model of social media brand engagement: an empirical study of the Vietnamese luxury residential property market
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1270–1295.
Published: 12 December 2023
... content (FGC) and user-generated content (UGC) on brand trust, considering the moderating effects of social media influencer endorsement (SMIE) and self-image congruence (SIC) for luxury residential properties (LRPs). Design/methodology/approach Around 516 high-income homebuyers in Vietnam who shared...
Journal Articles
The effect of goal type of user-generated content on consumers' compensatory consumption behavior
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (5): 1248–1269.
Published: 01 December 2023
...Hao Zhang; Dewen Meng; Xiaolin Lv Purpose The purpose of this research is to explore the effect of goal type of user-generated content (UGC) on consumers' intention of within-domain and across-domain compensatory consumption in closed social media platforms, the mediating effect of self-threat...
Journal Articles
Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (2): 290–306.
Published: 03 March 2022
.... Design/methodology/approach A total of 208,806 social media user-generated content (UGC) pieces were collected from Twitter in three countries – the USA, UK and Australia. The analysis of this big qualitative data was performed using machine learning–based software – Leximancer. Findings Positive...
Journal Articles
The impact of customer orientation on the quantity and quality of user-generated content: A multi-country case study of mobile applications
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 516–540.
Published: 28 February 2019
...Bosul Yoo; Sotaro Katsumata; Takeyasu Ichikohji Purpose The purpose of this paper is to examine the driving factors of user innovation behaviors using the case of smartphone applications to estimate the indirect and direct effects of consumers’ attitudes toward user-generated content (UGC...
