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Keywords: Value orientation
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Journal Articles
Factors affecting environmental citizenship behaviour: An empirical investigation in Malaysian paddy industry
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 86–104.
Published: 29 July 2019
...) theory (Stern et al., 1999), it is assumed that a consumers’ value orientation (VO) affects their environmental beliefs (EB). Such EB lead their pro-environmental personal norm (PPN), which eventually is expressed in environmentally significant behaviour. PPN reflects the sense of obligation...
