...T.C. Melewar; Sharifah Alwi; Ting Chi Purpose The purpose of this paper is to propose and empirically examine a consumer perceived value (CPV) formation model in the context of the US casual sportswear market. The effects of investigated contingency factors on perceived values are empirically...

...T.C. Melewar; Sharifah Alwi; Jeannot Abdul Karim; Mukesh Kumar; Sofiah Abd Rahman Purpose The purpose of this paper is to verify the measurement scale of shopping values in the Malaysian context. Both hedonic as well as utilitarian shopping value measurement scales were tested...

...Kim-Shyan Fam, Ernest Cyril de Run and Paurav Shukla; Jee Teck Weng; Ernest Cyril de Run Purpose – The purpose of this paper is to explore the effects of Malaysian consumers' personal values and sales promotion preferences on their overall behavioural intention and purchase satisfaction...

... intention and purchase frequency. Practical implications – Findings indicate a strong relationship of the dislikeability variables with culture and religion in the five Asian cities and this must be taken seriously by advertisers. International advertisers need to pay attention to the local values...

... sample, but not the Australian sample, for the third type, goal framing. Discusses results in terms of the reliability of the effects and their potential for revealing cross‐cultural differences in values. © MCB UP Limited 2001 Decision making National cultures Values Australia USA...