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Keywords: Versioning
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Journal Articles
Early bird or versioning: Which pricing strategy is better for creators in reward-based crowdfunding?
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (3): 769–792.
Published: 18 July 2019
... is to address these issues by answering whether and why there are significant differences in the application of early-bird and versioning pricing strategies in crowdfunding. Design/methodology/approach This paper develops a two-stage dynamic game model with incomplete information, proposes a corollary...
