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Keywords: Visual appeal
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 17–34.
Published: 10 January 2022
...Zhangxiang Zhu; Xiaoqian Zhang; Jing Wang; Sixuan Chen Purpose The study aims to explore the effects of photograph quality on visual appeal, perceived usefulness and viewers' travel intentions from rational and irrational perspectives while simultaneously providing some references...
