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1-3 of 3
Keywords: Website quality
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (8): 2350–2370.
Published: 22 September 2025
...Thanh Tiep Le; Duy Ngoc Phan; Tran Thanh Thuy Ngo; Nhat Thu Le Purpose Based on the theory of reasoned action and the theory of planned behavior, this research aims to investigate the effects of website quality (WQ) on electronic word of mouth (eWOM) and online purchase intention (PI...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 202–222.
Published: 07 January 2019
... of the product (Celik, 2016 ; Wang, 2015). In the online shopping context, website aesthetics (e.g. graphics, colour, text, audio and video), including website design attributes, may trigger impulse buying. Website cues such as website quality, media format, visual appeal and representational delight have been...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 235–256.
Published: 08 January 2018
...Umair Akram; Peng Hui; Muhammad Kaleem Khan; Yasir Tanveer; Khalid Mehmood; Wasim Ahmad Purpose The purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion and credit card use...
