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1-3 of 3
Keywords: Website quality
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (8): 2350–2370.
Published: 22 September 2025
...Thanh Tiep Le; Duy Ngoc Phan; Tran Thanh Thuy Ngo; Nhat Thu Le Purpose Based on the theory of reasoned action and the theory of planned behavior, this research aims to investigate the effects of website quality (WQ) on electronic word of mouth (eWOM) and online purchase intention (PI...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 202–222.
Published: 07 January 2019
... impulse buying of organic food. China Organic food Social commerce Website quality Online impulse buying Over the past xxx years, China has experienced a number of environmental and social problems, including food safety crises. The modernisation and industrialisation of agricultural food...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (1): 235–256.
Published: 08 January 2018
...Umair Akram; Peng Hui; Muhammad Kaleem Khan; Yasir Tanveer; Khalid Mehmood; Wasim Ahmad Purpose The purpose of this paper is to investigate the impact of website quality on online impulse buying behavior (OIBB) in China, and assess the moderating roles of sales promotion and credit card use...
