...Hyun Sik Kim Purpose This research examines the role of perceived sociability in enhancing customer-to-customer (C2C) interaction qualities and C2C citizenship behavior (i.e. helping and word-of-mouth [WOM]) in a collectively interactive service setting where heterogeneous C2C interactions play...

... inappropriate financial products and falsely reporting ESG performance to consumers raise questions about ESG authenticity. This study looks at the framework of ESG management – ESG authenticity, satisfaction and word-of-mouth intention – in a financial context. Design/methodology/approach Data were...

... only need satisfaction showed adaptive consumer behavior in terms of positive word-of-mouth and high loyalty, while online shoppers who experienced both moderate need satisfaction and frustration showed maladaptive consumer behavior. Originality/value An online shopping experience of need...

..., social influence, perceived crowd and skepticism – affect relative advantage, consumer satisfaction and word-of-mouth (WOM) advocacy in an omnichannel context. Design/methodology/approach A comprehensive survey was conducted with 258 participants, and the data were analyzed using partial least...

... xenocentrism has a positive impact on word-of-mouth and purchase intention, word-of-mouth plays a mediating role in xenocentrism and purchase intention and social comparison tendency plays a moderating role in consumer xenocentrism and purchase intention. Simultaneously, this paper develops a scale measuring...

...Heather Markham Kim; Jawad Abbas; Muhammad Zia Ul Haq; JungHoon (Jay) Lee; Jinsoo Hwang Purpose This study examined the effect of brand modernity on brand love. In addition, this study investigated how brand love affects behavioral intentions including intentions to use, word-of-mouth...

...Tatiana Anisimova; Jan Weiss Purpose Previous research has found mixed evidence of an attitude–behavior gap in organic food consumption. However, the complex mechanisms underlying this gap warrant further investigation. The purpose of this study is to examine the role of word-of-mouth (WOM), trust...

... more effective in increasing consumers' brand trust for credence goods as well as their willingness-to-buy and positive word-of-mouth. The results also confirm the mediating effect of CSR knowledge and the moderating effect of broad-scope trust on the relationship between CSR communication strategies...

...Millissa Fung Yi Cheung; Wai Ming To Purpose This study aims to use the framework of customer dominant logic to explore the mediating role of service co-creation on the relationships between customer involvement and perceived service performance and between customer involvement and word-of-mouth...

... influences customer satisfaction in discount stores. In addition, customer satisfaction significantly influences word of mouth (WOM) and purchase intention. Originality/value Very few studies have addressed the relationship between social support and consumer satisfaction in the discount store industry...

...Christiana Yosevina Tercia; Thorsten Teichert Purpose The purpose of this paper is to investigate how monetary incentives foster purchase intention in WOM settings. Design/methodology/approach This study investigates offering mobile coupons as an incentive and word-of-mouth (WOM) tool...

...Chow Hou Wee; Seek Luan Lim; May Lwin Word‐of‐mouth is a powerful communication tool which is often beyond the control of the marketer. This study used a 3 x 2 x 2 factorial experiment in a laboratory simulation to examine the main and interaction effects of three independent variables — message...