The complete package: using secondary packaging of beer products to understand the impact of sustainability initiatives

Consumer decision-making around food and drink products is mired by conflicts of choice. Within the sustainable markets, there are additional concerns that make it hard for producers to know how to resonate with consumers correctly. Craft beer producers have been faced with difficult decisions relating to both product creation and packaging in order to appeal to the largest number of potential customers. The beer industry has changed considerably in recent years, in part due to the boom in craft beer start-ups as well as the impact of the COVID-19 pandemic. The combination of these elements has resulted in more people...