Doing good while on vacation: the impact of corporate social responsibility initiatives on hotel guest experiences

Corporate social responsibility (CSR) is considered an essential strategic element within any business industry. Organisations have invested significant amounts to ensure their CSR initiatives are of a high standard. This can make or break an organisation, and thus it is an area often considered. Even in the hospitality industry, this is a critical performance driver. Businesses that ignore these aspects may suffer losses and even run the risk of being pushed out of the market. CSR does not have to look the same for every organisation, even those in the same industry. Organisations are free to support causes they are...