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Ask what the word “sustainability” means to people, and you will get almost as many replies as the number of people you ask. For some, it will refer to how environmentally friendly a firm is; for others it will refer to how strong and profitable the finances of a firm will be in the long term and for another set of people, it will beg the question how viable the entire organization is. Sustainability is not an absolute measure, rather it is a subjective outlook on the current status of an organization, and as such it should be treated with...

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