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The Spanish football team FC Barcelona has a long tradition of social responsibility, and visitors to the stadium can view across the pitch from the media center the proud words spelled out across thousands of seats on the other side “Més que un club”, or “More than a club” in Catalan. This motto is symbolic of its roots in Catalan culture, as well as its commitment to representing its community. This was evidenced in 2006 when instead of following other teams in putting a sponsor's logo on the front of its shirt – something it could have earned tens of...

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