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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509810224428. When citing the article, please cite: Stuart Laverick, (1998), “Case study - the leveraging of brand equities to create a category champion: Nestlé’s management of Crosse & Blackwell”, Marketing Intelligence & Planning, Vol. 16 Iss: 4, pp. 241 - 248.
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1998
