The purpose of this paper is to analyse the current status of the poultry meat supply chain.
The research included a literature review and evaluation of financial performance data to determine the market conditions that have impacted on both individual organisations and supply chains.
The financial data has demonstrated, for the transnational corporations (TNC) studied, a significant reduction in financial performance over the last 12 months. This is due in part to the influence of avian influenza, but also to the over supply of poultry meat and increased production costs. The ongoing management of risk within this context needs to not only address traditional risk factors, but also in publicly traded organisations address the effective management of investment risk to ensure continued shareholder confidence and organisational viability.
This research is of academic value and of value to those working in the food supply chain.
