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Journal Articles

What is a gastronomic destination? Studying the image of an emblematic destination in Mexico using the theory of social representations

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Edgar Rojas-Rivas, Jazmin Zaragoza-Alonso, Laura Eugenia Tovar-Bustamante, Tahir Sufi
Journal: British Food Journal
British Food Journal (2025) 127 (10): 3744–3767.
https://doi.org/10.1108/BFJ-10-2024-1002
Published: 12 August 2025
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Journal Articles

Consumers’ perception of a traditional fermented beverage in Central Mexico: An exploratory study with the case of pulque

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Edgar Rojas-Rivas, Felipe Carlos Viesca-González, Héctor Javier Favila-Cisneros, Facundo Cuffia
Journal: British Food Journal
British Food Journal (2020) 122 (2): 708–721.
https://doi.org/10.1108/BFJ-05-2019-0317
Published: 23 December 2019
View article titled, Consumers’ perception of a traditional fermented beverage in Central Mexico: An exploratory study with the case of pulque
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Journal Articles

Consumers’ perception of amaranth in Mexico: A traditional food with characteristics of functional foods

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Edgar Rojas-Rivas, Angélica Espinoza-Ortega, Humberto Thomé-Ortiz, Sergio Moctezuma-Pérez
Journal: British Food Journal
British Food Journal (2019) 121 (6): 1190–1202.
https://doi.org/10.1108/BFJ-05-2018-0334
Published: 13 March 2019
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