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Consumers’ perception of a traditional fermented beverage in Central Mexico: An exploratory study with the case of pulque

Edgar Rojas-Rivas, Felipe Carlos Viesca-González, Héctor Javier Favila-Cisneros, Facundo Cuffia

British Food Journal (2020) 122 (2): 708–721.

https://doi.org/10.1108/BFJ-05-2019-0317

Published: 23 December 2019

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