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Journal Articles

Happiness or not? Impacts of multi-stage consumption on the consumer affective response in the use of aesthetic foods

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Yu-Jen Chou, Li-Shia Huang, Shu-Jyun Ye
Journal: British Food Journal
British Food Journal (2024) 126 (8): 3283–3300.
https://doi.org/10.1108/BFJ-09-2023-0861
Published: 09 July 2024
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Journal Articles

The effects of puffery in food packaging on consumers' responses via persuasion knowledge: role of food type and picture type

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Li-Shia Huang, Wan-Ju Huang, Yu-Han Wu
Journal: British Food Journal
British Food Journal (2023) 125 (3): 937–955.
https://doi.org/10.1108/BFJ-10-2021-1112
Published: 26 May 2022
View article titled, The effects of puffery in food packaging on consumers' responses via persuasion knowledge: role of food type and picture type
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