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The effects of puffery in food packaging on consumers' responses via persuasion knowledge: role of food type and picture type

Li-Shia Huang, Wan-Ju Huang, Yu-Han Wu

British Food Journal (2023) 125 (3): 937–955.

https://doi.org/10.1108/BFJ-10-2021-1112

Published: 26 May 2022

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