... Consumer Innovativeness ( MCI ) – functional, hedonic, cognitive, and social – shape consumers' overall image, attitude, and behavioural intention toward Cloud Kitchen services. Design/methodology/approach Data were collected from 302 OFDS users in India and analysed using Partial Least Squares...

...Dwi Suhartanto; I. Wayan Edi Arsawan; Gundur Leo; David Dean Purpose This study evaluates customer experiences in culturally themed restaurants by identifying key factors that shape consumer attitudes and behavioural intentions. It also examines how cultural identity influences these relationships...

... Behavioural intention Biofortification Ethiopia Farmers Orange-fleshed sweet potato Malnutrition MOA framework Hunger and malnutrition, characterized by an insufficient intake of essential vitamins and minerals, are significant challenges in global development, impacting health and education...

... Behavioural intention Customer satisfaction Structural equation modelling When the United Nations General Assembly (UNGA) declared 2023 as “International Year of Millets” and later the Ministry of Agriculture and Farmers Welfare, the Government of India also announced the same, which was aimed...

...Yingying Dong; Lisa Gao Purpose This study aims to identify the decision-making process involved in the purchase of organic wine from consumer values to attitudes to behavioural intention towards organic wine via the value–attitude–behaviour (VAB) model. Involvement in wine is also taken...

... and contrasted existing TAMs, developed a theory of adoption and empirically verified it. Expanding the unified theory of acceptance and use of technology (UTAUT), the authors introduced the UTAUT2 model in 2003. The UTAUT2 has been utilised to explain users' behavioural intentions towards different information...

...Yunhwa Kim Purpose The purpose of this paper is to determine the function of adulterated food management (AFM) in the behavioural intentions of adolescents on food safety concerns. Design/methodology/approach The methodology is exploratory in nature and uses analysis of variance and regression...

... intention is limited. The purpose of this paper is to adopt a novel approach to explore Gen-Y tourists’ behavioural intention by proposing “involvement” as a mediator in improvising Wang et al.’s model. In other words, the more tourists enjoy reading gastronomy online reviews and gain benefits like...

... restaurant dimensions and behavioral intentions. Customer satisfaction Behavioural intention According to the most recent National Restaurant Association Industry Report, the US food industry earned $799bn in sales in 2017 (National Restaurant Association, 2017). Eating away from home has become...

... et al., 2010 ; Szuchnicki, 2009 ; Tan and Yeap, 2012). Thus, there is a need to investigate the underlying motives associated with consumers’ intention or behavior toward sustainable food services. Sustainability Sustainable development Behavioural intention Business and industry (B...