... Consumer Innovativeness ( MCI ) – functional, hedonic, cognitive, and social – shape consumers' overall image, attitude, and behavioural intention toward Cloud Kitchen services. Design/methodology/approach Data were collected from 302 OFDS users in India and analysed using Partial Least Squares...

...Dwi Suhartanto; I. Wayan Edi Arsawan; Gundur Leo; David Dean Purpose This study evaluates customer experiences in culturally themed restaurants by identifying key factors that shape consumer attitudes and behavioural intentions. It also examines how cultural identity influences these relationships...

... involvement in contacting farmers and encouraging participation. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Behavioural intention Biofortification Ethiopia Farmers Orange-fleshed sweet potato Malnutrition MOA framework Despite efforts...

... impacts satisfaction. H2. PRV of millet-based foods positively impacts satisfaction. H3. TQV of millet-based foods positively impacts satisfaction. Food consumption Millet-based food Value consumption Behavioural intention Customer satisfaction Structural...

...Yingying Dong; Lisa Gao Purpose This study aims to identify the decision-making process involved in the purchase of organic wine from consumer values to attitudes to behavioural intention towards organic wine via the value–attitude–behaviour (VAB) model. Involvement in wine is also taken...

...-use rights only UTAUT2 Adoption Consumers Behavioural intention Mobile food delivery applications Apps Post-pandemic Saudi Arabia Mobile applications (apps) and smartphones have become fundamental to our everyday lives owing to the rapid development of information technology...

...Yunhwa Kim Purpose The purpose of this paper is to determine the function of adulterated food management (AFM) in the behavioural intentions of adolescents on food safety concerns. Design/methodology/approach The methodology is exploratory in nature and uses analysis of variance and regression...

... intention is limited. The purpose of this paper is to adopt a novel approach to explore Gen-Y tourists’ behavioural intention by proposing “involvement” as a mediator in improvising Wang et al.’s model. In other words, the more tourists enjoy reading gastronomy online reviews and gain benefits like...

... restaurant dimensions and behavioral intentions. Customer satisfaction Behavioural intention According to the most recent National Restaurant Association Industry Report, the US food industry earned $799bn in sales in 2017 (National Restaurant Association, 2017). Eating away from home has become...

... et al., 2010 ; Szuchnicki, 2009 ; Tan and Yeap, 2012). Thus, there is a need to investigate the underlying motives associated with consumers’ intention or behavior toward sustainable food services. Sustainability Sustainable development Behavioural intention Business and industry (B...