... and the effect of experiential marketing on brand loyalty to PFPs among relevant consumers at in Taiwanese convenience stores. Design/methodology/approach Questionnaires were distributed to 1,279 individuals with convenience store memberships and 448 individuals without such memberships to determine between...

... – certification and brand loyalty – in a nascent, fast-growing organic market characterized by weaker organic regulations, low consumer awareness and artificial organic products. Such characteristics would imply that the consumer perceptions regarding regulatory effectiveness and authenticity of the “organic...

...Kian Yeik Koay; Shea Kee Low Purpose The purpose of this research is to examine the influence of chain coffee shops’ innovativeness (e.g. menu innovativeness, technology-driven service innovativeness, experiential innovativeness and promotional innovativeness) on brand loyalty through brand...

...Saqib Shahzad; Shan Li; Adnan Sarwar Purpose This study aims to investigate the effect of brand authenticity on consumer brand loyalty in the Pakistani frozen food industry sector in the light of the stimulus-organism-response (SOR) theory. Design/methodology/approach The quantitative approach...

...Cristina Aragonés-Jericó; Carmen Rodriguez Santos; Ines Kuster-Boluda; Natalia Vila-Lopez Purpose This paper aims to analyze brand loyalty and electronic word-of-mouth (eWOM) antecedents in restaurants: (1) utilitarian and hedonic benefits, (2) brand satisfaction and (3) brand love. It also...

... quality; brand loyalty) in the brewing sector. Design/methodology/approach A quantitative research has been conducted by adopting the survey technique and structural equation modeling based on a sample of 401 Italian beer consumers. Findings Results corroborate a positive effect of (1) COO image...

... measures are composed of healthiness, taste, customization, price fairness and convenience. Hygiene and nutrition disclosure were examined as determinants of food healthiness. The highlighted food quality attributes were brand love and brand loyalty. Data were collected using Amazon Mechanical Turk...

..., many studies have been devoted to exploring the application of experiential marketing (EM) in a variety of industries. Many experimental results have proven that a positive brand image (BI) will lead to brand loyalty (BL). In services, the best at the practice of EM is Starbucks. Therefore, this paper...

... of community Brand loyalty Agricultural Marketing Service 10.13039/100005826 15FMPPWI0086 Laura Witzling can be contacted at: witzling@iastate.edu 23 09 2019 15 01 2020 15 02 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use...

...Jisun Lee; Lana Chung Purpose The purpose of this paper is to empirically analyze how brand authenticity (BA) as perceived by consumers who take health functional foods (HFF) strengthen the brand relationship quality (BRQ) and positively affects brand loyalty. Design/methodology/approach...

... satisfaction and brand loyalty among international and local travellers in Malaysia. Design/methodology/approach A total of 354 valid questionnaires were collected to assess the measurement and structural model for reflective latent constructs using the two steps of covariance-based structural equation...

... promotions were integrated into the SB model in order to deliver even more realistic approximations of households’ VSB. Findings – The explanatory power of the model in view of brand loyalty is tested. The empirical analysis is conducted with scanner household panel data from Austria in three...

... the results can be reproduced, it can be determined that the SB model is reliable. To test the explanatory power, a variable assessing brand loyalty (“brand purchase frequency”) was introduced. Correlation analyses showed that the expanded variety‐seeking model is more appropriate for approximating VSB than...

... simultaneously. © Emerald Group Publishing Limited 2009 Retailers Consumer goods Price positioning Brand loyalty Shops Sweden In recent years, the increasing competition between grocery retailers' private labels and the manufacturers' or suppliers' labels has been an important issue...

..., advertising and image of the product may foster its preference, as in the case of Cola Turka. Men and women have different buying motives and this can be used for attracting new consumers. Originality/value This research paper is unique in its field, which aims to depict brand loyalty in the Turkish cola...

... the same way as stores without them. © MCB UP Limited 1991 Brand loyalty Consumer behaviour Food industry Market share Own‐label goods Supermarkets HOW PRIVATE LABELS AFFECT CONSUMER CHOICE 41 T he way consumers buy private labels is similar to the way they buy brands. How Private Labels...

... sweetener. © MCB UP Limited 1991 Brand loyalty Consumer attitudes Consumer behaviour Drinks industry Individual behaviour Market research Purchasing DETERMINANTS OF INDIVIDUALS' BRAND CHOICES: ATTITUDINAL AND SENSORY INTERACTIONS 17 C lassic databases for marketing and product...