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Keywords: CVM
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (2): 645–661.
Published: 13 November 2023
...” on correcting consumers' perception bias of packaging performance and willingness-to-pay (WTP) enhancement channels. Design/methodology/approach Using data from 458 and 188 participants who completed the contingent valuation method (CVM) and auction experiment, respectively, the study aimed to uncover...
