...Christine Wan Shean Liew; See Kwong Goh; Sarabjit Kaur Sidhu; Omkar Dastane Purpose This study synthesises research on consumer acceptance of cultivated meat (CM) and develops a framework explaining how contextual conditions shape the interpretation of product, market and legitimation cues, how...

... of insect consumption, most Chinese consumers remain resistant to insect-based foods. This study aims to examine consumer acceptance and consumer willingness of insect-based foods in China, focusing on food neophobia, disgust sensitivity, perceived health, hygiene, social and psychological risks, as well...

...Sahla Salam Purpose This study maps the recent scholarly landscape on consumer acceptance of edible insects and insect-based foods and empirically investigates factors shaping Indian urban households' behavioral intention to accept insect-based foods. Specifically, it examines cognitive, normative...

... waste. Upcycled foods, made from by-products, offer a solution to reduce it. However, consumer acceptance of these products is influenced by various psychological factors. This study applies the Health Belief Model (HBM) to explore how psychological and contextual variables impact the intention...

...YoonHyung Huh; Yang Xu; EunHa (Lena) Jeong Purpose This study explores the effectiveness of co-branding as a strategic tool to promote consumer acceptance of upcycled food, a novel solution for reducing food waste. Drawing on signaling theory and prospect theory, the study investigates whether co...

... and factors affecting consumer acceptance. Hocquette (2016) analyses the driving forces in the trend for artificial meat and the principal ethical questions, while Hartmann and Siegrist (2017) , in their systematic review, examine consumer perception and behaviour regarding sustainable protein consumption...

... in driving WTT, while perceived sustainability and healthiness were also significant factors. Research limitations/implications As an exploratory study, this research lays the foundation for further studies on consumer acceptance of bacterial protein, contributing value towards the market introduction...

... 17 01 2025 08 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Cultured meat Consumer acceptance Persuasive strategies Purchase intent Counter-messaging The meat industry is linked to many environmental and moral...

.... However, the quality and safety of rice wines were receiving increased attention to ensure better quality control, particularly those produced on an industrial scale. Therefore, this research aims to determine the fermentation dynamics and consumers’ acceptance of Malaysian rice wines produced using...

... available on the European market. Originality/value So far the empirical evidence on German consumers' acceptance of IVM is scarce. The present study addressed this research gap by focusing on a young sample with a high percentage of vegetarians and vegans and analyzing the role of food technology...

... Meat substitute Meat Sustainability Situational context Consumer acceptance In-depth interviews Motives Numerous studies underline the importance of a “protein transition”, i.e. the shift away from the consumption of animal proteins, such as meat and dairy, towards vegetable and new...

...Nadia Palmieri; Maria Angela Perito; Claudio Lupi Purpose The purpose of this paper is to contribute to the current literature on consumer acceptance of cultured meat and to investigate the main factors that might affect it. Design/methodology/approach Data were collected from a sample of 490...

...Isabel Schäufele; Eric Barrera Albores; Ulrich Hamm Purpose Even though insect products increasingly receive attention as a sustainable food alternative to meat, consumer acceptance remains low. The purpose of this paper is to test consumer acceptance of two different insect species with varying...

... and uncover consumer expectations surrounding what their ideal insect product attributes are. Design/methodology/approach In total, 32 participants took part in three product design workshops. This involved two sections. First, focus groups discussion took place surrounding consumer acceptance. Second...

... insects. Consumer acceptance Entomophagy Insect Sub-categorisation Nevertheless, published studies in Europe show low acceptance across the continent. Members of the Dutch public have a low expected liking of insect foods (Tan, Fischer, Van Trijp and Stieger, 2016), an aversion to eating...

... valence have distinct effects on consumer acceptance of GM foods, and to distinguish substantive concerns that in particular foster fear and anger in the GM food context. Genetic modification of food is a highly controversial issue. There is a myriad of arguments both in favor and against it. Potential...

.... According to general line of questioning, the discussions have gathered information about visual appearance, preparation, and price. © Emerald Group Publishing Limited 2016 Preference Traditional food Consumer acceptance Edible insects Humans have eaten insects for thousands...