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Keywords: Consumer response
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (2): 492–508.
Published: 17 September 2020
... credibility and information diagnosticity, along with the claims' effect on product attractiveness and consumers' purchase intention. Design/methodology/approach An experimental study with 185 participants investigated consumer response to the four claims. A one-way MANOVA analyzed differences...
Journal Articles
Journal:
British Food Journal
British Food Journal (2017) 119 (6): 1247–1262.
Published: 05 June 2017
... in 2005 (Yang, 2013). The total sales amount is higher than US$120 million (Lin, 2014). Organic food Logistic regression Sales promotion Consumer response Qualitative interview This study adopted the questions development steps of Yeung and Yee (2010) . The qualitative interview...
