...Pantea Foroudi; Maria Teresa Cuomo; Matteo Rossi; Giuseppe Festa Purpose For wine consumers, the country-of-origin effect still exerts significant influence, even though probably differently from what it was earlier, especially for newer consumer segments. Among these, millennials represent...

... only Sustainability Consumer segmentation Country-of-origin effect The indication of Swiss origin (called Swissness) is associated with a high level of product quality within Switzerland and abroad (Reinecke et al., 2009). In Switzerland, the country-of-origin (COO...

... relationship Country-of-origin effect Experiential evaluation model Experiential website Traditional food products (TFP) constitute an important element of European culture, identity and heritage (Ilbery and Kneafsey, 1999 ; Nosi and Zanni, 2004), with substantial product differentiation potential...