... – while 30% were credence attributes, which must be communicated through labeling for pre-purchase assessment. Originality/value Though many consumer choice studies exist, few examine how memory and point-of-purchase information together affect decision-making. Focusing on packaged fruit, this study...

... (NZ). As such, positioning through credence attribute claims can be associated with product launch strategies, including brand-new products, expansion of product ranges, new packaging and relaunch, as a response to market demand. Design/methodology/approach Text analysis was used to investigate...

.... Practical implications Sellers and producers of organic food can benefit from adding claims to organic labels. To protect consumers from manipulation, regulators are well advised to be cautions when allowing claims about credence attributes of food. Originality/value The authors quantify the influence...

..., and being peeled are the attributes with major effects, following by credence attributes such as environmental sustainability, healthiness, and Italian origin. Research limitations/implications – The research was based on a particular fruit, and further comparative research is clearly needed. In fact...

... Local food Credence attributes Food marketing Locavores RQ4. How do attitudes vary by usage level or experience? The following hypothesis will be tested to determine whether there are dimensions that consumers value beyond distance. The analysis will rank all dimensions relative...

... followed for model development: the first started from an exploratory factor analysis. In the second, relations and correlations among variables were established starting from the theoretical framework that differentiates among search, experience and credence attributes. Findings Two models of tomato...